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ING-HOUSE as running shoe |
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 As main sponsor of the Amsterdam marathon, the ING Bank, through the marketing agency Kubik transformed the World HQ into a giant running shoe.
| Product |
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Transformation of the ING HQ to running shoe |
| Brand |
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ING Bank |
| Client |
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Kubik |
| Aim |
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To gain world wide attention during the Amsterdam Marathon by transforming the HQ into a giant running shoe. |
| Background |
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With the aid of numerous meters of window stickers and the inflatable laces converting the ING HQ into a giant running shoe, this was very striking from the air and made world wide news-paper front covers. |
| Products of Publi-Air |
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200 meters of inflatable laces with a 1.5 meter diameter, including help with set-up. |
| Location |
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Amsterdam |
| Duration |
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3 days |
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