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Coca-Cola Mission Olympic |
Mission Olympic is the co-operation between Coca-Cola and the Dutch Olympic Organization to introduce all kinds of sports to young people.
| Product |
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“Mission Olympic, The City†|
| Brand |
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Coca-Cola in conjunction with the Dutch Olympic Committee |
| Aim |
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To introduce young people to all kinds of sports. |
| Background |
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The “Mission” created this mobile “Sport City” and converted every city into a Olympic sporting city. This way young people are able to experience many different types of sports in short succession. Included was a football and a basket ball pitch plus a number of opportunities to receive a sports clinic on 1 of the 4 especially designed inflatable fields. |
| Products of Publi-Air |
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Four giant inflatable sports fields of various sizes. |
| Location |
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Various locations |
| Duration |
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Four days per event. |
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